3 New Ways to Create and Target Ads on Pinterest

In early June, Pinterest rolled out several new advertising features to its users. The visual content sharing platform is making it easier for marketers to create ads that are designed to reach specific market segments thereby increasing their effectiveness.

Targeting and retargeting ads have proven to be essential in social media campaigns on other platforms such as Facebook. Many brands, including small and medium companies, have experienced increased return on investments (ROI) for their efforts to reach new and existing customers with their products and services.

Pinterest’s new initiative includes allowing marketers to target promoted pins based on location, search engine use, and type of device, as well as data curated by the business in question. Here are three new ways to target your ideal audience based on new updates now available in the Pinterest Ad Manager:

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  1. Target Existing Customer List

Providing that you have been collecting customer emails, you can now target your existing customer base with targeted promoted pins. Additionally, you can also target customers who had clicked on mobile ads in the past through their mobile ad IDs. The platform has formed linkages with a number of data-driven marketing companies to make it easier for businesses to make sense of their data and use it effectively for targeting purposes via the Pinterest advertising platform.

  1. Target Mirror-Image Audiences

Pinterest’s new targeting tools will help you find new people who have similar interests and behaviors to your current audience. This will allow you to find new people who may never have heard of your products or services but may find them useful, and has the potential to exponentially increase your audience size and customer base.

  1. Target Website Visitors

Now when people visit your website, you can still lure them back, whether they completed an action or not. In addition to giving your business a second or third chance to convert a visitor to a customer, this also makes it possible to generate repeat shoppers. For example, if a previous website visitor bought an item of clothing (you can substitute clothing for whatever product you sell here), you can create targeted promoted pins that show the customer your latest designs, possibly attracting him back to your website.

While not fully rolled out to all users as yet, the new Pinterest targeting tools for marketers have already resulted in highly positive results for a number of test companies, according to a Pinterest Marketing team blog post. Based on the findings, website visitor retargeting resulted in three times the click-through rate for several of the companies involved in the testing phase. Additionally, lookalike ad targeting increased click-through rates by almost two-thirds while increasing boosted ads reach was 30 times more effective.

There’s never been a better time to advertise on Pinterest and promising figures such as those is expected to drive even more brands to leverage the visual power of Pinterest.

Here are a few more stats outlining Pinterest’s power as a marketing platform:

  • Pinterest has more than 100 million daily users
  • 66% of Pinners use Pinterest to save items that inspire them
  • 80% of millennial Pinterest users use the platform to find items they want to buy
  • The half-life of a pin is 3.5 months, meaning each pin creates engagement for 6 -7 months
  • Pins with calls to action (CTA) generate 80% more engagement than those without
  • Pins that show prices are 36% more likely to receive likes

 

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Share Your Day Like Never Before with New Instagram Stories

Sharing content on Instagram has been raised to another level after a new update to the platform was recently rolled out. Known as Instagram Stories, the new feature allows you to curate your photo and video moments in an interesting and unique way and share with all your followers.

Now, you might be asking what’s so special about this new feature, since Instagram is the ultimate app when it comes on to sharing photos and videos. However, in addition to the fact that your stories will appear in sequence via a slideshow format, they will also be ephemeral. That is, they will disappear from your profile grid and feed in 24 hours.

This is an obvious response to the curation format utilized to perfection by Snapchat, which allows its users to share daily stories that disappear after being viewed. Snapchat has been one of the fastest growing social media channels in recent times, especially among millennials, and is responsible for over 10 billion video views on average daily. Instagram has been looking for ways to maintain their dominance in photo sharing after falling down earlier this year in the area of engagement.

Creating Your Story

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Creating and sharing your Instagram Stories is easy and you don’t have to worry about over-posting since they will automatically be deleted.

In fact, you won’t really be doing anything different from how you normally take photos and videos, the difference will be how they are shared.

Additionally, with Instagram Stories, you can amp up the creativity using an assortment of text and drawing tools.

 Sharing Your Story

How you share your story directly follows your privacy settings on Instagram. Hence, if your profile is set to private, only your followers will be able to see your story and you’ll only be able to see theirs. However, you also have the option to modify your privacy settings for your stories to exclude anyone you don’t want to see it, no matter if they follow you. If you would like to view your own story, you can always swipe up and also check who has viewed your photos and videos. Furthermore, if you want a specific video or photo from your story to be featured on your profile, it is possible to post it on your profile.

It’s also easy to view the stories of others; you’ll see them in a bar at the top of your feed. To view, simply tap on the profile pic of a follower who has a story. You can browse their story by tapping left and right to go back and forward; swipe if you want to jump to another user’s story. One other thing about Instagram stories that sets them apart from regular posts is that you can’t like them or make public comments. You can, however, send a private message to a friend using Instagram Direct if you want to comment on their story.

How Businesses Can Use Instagram Stories

If you show off your products and services on Instagram, the Stories feature now gives you more options to share your offerings in a creative and attractive way. You can use the text and drawing tools to highlight the best features of what you’re offering and potentially increase engagement. This is a good way to enhance your advertising efforts and possibly get closer to your target audience.

If you need a reminder as to why marketing your business on Instagram is important and why Instagram Stories and other features are relevant, here are a few statistics to consider:

  1. Instagram now has over 500 million active users.
  2. With over 60% of all users checking in daily, it is the second most engaged social network.
  3. Users engaging with brands is far higher on Instagram than other platforms; 10 times higher than on Facebook, 84 times higher than on Twitter and up to 54 times more than Pinterest.
  4. Instagram users are 70% more likely to make online purchases than people who are not on the network.
  5. Average engagement per post on Instagram has grown by over 400% in the past few years.

Instagram Stories is available to users of both Android and iOS devices and will be gradually rolled out to everyone over the next few weeks. It’s another opportunity to further build your presence on the social network if utilized correctly.

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Say More Than a Thousand Words with 360 Photos on Facebook

More than a decade after introducing photo content to its timeline, Facebook has now made it possible to view pictures from a different angle…actually from all angles. The platform now allows you to share 360-degree photos with your friends and fans, making the content more immersive and engaging.

What are 360 Photos?

Like 360 videos, 360 photos are pictures that allow viewers to see all surrounding elements at the time it was taken. Instead of a still frame, which is the case with regular photographs, the viewer can move around in a full 360 degrees to see the rest of the room, street, or wherever the picture was taken, providing a more fulsome story of what was happening at the time.

360 photos are easy to spot on Facebook; you’ll notice they all have a distinct compass icon on the right side. Viewing these pictures is also pretty easy. On desktops, all you need to do is click, hold and drag around to see the rest of the pic, while on mobile, you can tap and drag around to view the 360 photo or by physically moving around your phone. If you’re using a virtual reality compatible device, the 360 photo will have a small button in the top left-hand corner that says ‘View in VR’. Connecting your phone to VR equipment, such as Samsung Gear will then allow you to experience it in virtual reality.

How to Take 360 Photos

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In order to start posting 360 photos on Facebook, you first need to start snapping them. If you have an iOS device, such as an iPhone, or a Samsung Galaxy smartphone, you can simply take a picture in panorama or photosphere mode. For other mobile devices, you will need to install a 360 photo app in order to take these pictures but you can also use a designated 360 camera in the absence of a suitable phone.

Once captured, you can post your 360 photos to Facebook as you would with any other picture; add captions, locations, and status updates as you would normally do to make them even more engaging. Facebook will do further processing to ensure your photo comes out in News Feed in the format required for it to be viewed in 360 degrees.

Using 360 Photos

As they did with 360 videos, Facebook has already developed a community for 360 photos. Not only can you view many 360 photos uploaded by public figures, companies and publishers, you can also get ideas of how to use 360 videos to boost your own presence on Facebook. If you’re a marketer, publisher or business owner, you can use 360 photos to connect with fans on a different level, providing them with a more up close and personal view of your story. Here are some ideas for which you can use this new type of content to build engagement with fans and customers:

  • Take 360 photos of your shop, showroom, or other display areas so that people can see exactly how your store is laid out.
  • Use 360 photos at events, such as conferences, exhibitions, concerts, and workshops.
  • Give fans and customers a view of a fun happening at your office via 360 photos.
  • You can also use 360 photos as previews for 360 videos.

The ability to post 360 photos on Facebook comes as the platform continues its thrust to provide its 1.5 billion users with new and innovative features to boost engagement and stay relevant. Using 360 photos is now available to everyone worldwide so you can start posting them to your page right away.

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Latest Twitter Tweak Allows You to Say More in 140 Characters

After months of speculation, Twitter has finally revealed the long-awaited change to its character limit; and it’s not 10,000 characters or any form of expansion for that matter. Instead, the 140 character limit remains the same but no longer includes images and links.

Previously, images (which are also shared as links) and other rich media content were included in the 140 limit, with each using up a total of 23 characters each. This means that if you wrote a tweet and included a link plus an image, you would only have 94 characters for writing your message. Although there is no expansion, you will be able to squeeze in more characters in your message in the same scenario with the new update. Twitter says the changes will be rolled out to all of its mobile app and desktop users in coming months.

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The relaxed rule on character limit also applies to polls, videos, GIFs, quoted tweets and usernames, as well as user handles that are included in replies, so you are truly getting 140 characters to say what you want to say.

Over the years, there have been many calling for the limit to be expanded, especially business accounts who normally include website links and images in their tweets. While the social platform has stuck to the 140, the new update will at least lessen the need to find creative ways to abbreviate messages.

This latest move by Twitter is probably one of the most significant in recent times in light of the fact that the restrictions on the 140 characters have been pretty much a part of the platform since inception. It is felt the recent raft of changes, including swapping favorites for likes and switching up its timeline, has come about due to more competition within the social media landscape. Although Twitter remains one of the major platforms, its growth has been slow over the past year compared to newcomers such as Snapchat. The competition factor is also the reason why Instagram has been making changes to its timeline as well, and even Facebook has rolled out numerous tweaks despite being the leading app.

In addition to allowing more characters for writing, the character limit update will also change the way replies are sent. In other words, @names will no longer take away from the 140 characters and will make replies less confusing than before. Furthermore, retweets and quoting your own tweets will also have no bearing on the 140 character limit. In fact, a retweet button will be enabled to make it easy for you to retweet your own message or quote a tweet you thought didn’t get the attention it deserved.

All these changes were mentioned in a Twitter blog post dated May 24 and there have been mixed reactions so far from the Twittersphere. While many have welcomed the new changes, others have expressed their disapproval, believing the platform is slowly losing its identity.

Still, the update to the character limit will prove most beneficial to brands. The main reason for this is because it encourages more images to be included with tweets and tweets containing images receive 18% more clicks than those without. They also get more engagement, including 150% more retweets and 89% more likes.

Millions of brands now advertise on Twitter, which has over 300 million monthly active users. With 75% of active Twitter followers willing to recommend the brands they follow, the new update could help businesses achieve increased engagement from rich media content while being able to state their message clearer in 140 characters. Twitter’s continued viability could also receive a much-needed shot in the arm.

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Amazon Vs YouTube? Online Retail Giant Launches Video Upload Service

Giant shopping portal, Amazon, just dropped a new service that puts it in direct competition with video-sharing giant, YouTube. The new feature, referred to as Amazon Video, will allow people to upload their videos to its website and earn from their content through ads and royalties, as well as from other sources.

With YouTube racking up an average of 4 billion video views per day, it would probably take some time before Amazon catches up with the vast amount of content on the video-sharing platform, which is owned by Google. However, it could make inroads as far as revenue is concerned based on the number of ways the new product is being monetized.

How it Works

For starters, content creators have the option to sell or rent their videos directly on Amazon or make them available to the entire Amazon community but with support for ads (similar to what currently gives on YouTube). Additionally, video providers can make their videos available to customers with active Amazon Prime subscriptions and benefit from royalties each time they stream the content, or as an addition to their subscriptions.

To further sweeten the deal, Amazon also plans to pay out a total of $1 million monthly to the top 100 video creators whose videos have received the highest number of views from Prime subscribers. With Amazon Video open only to professional video producers and, with the requirements being high-definition content with closed-captioning for people with a hearing disability, competition should be quite stiff for creators to be among the elite.

Amazon’s new move will provide a stiffer challenge to YouTube’s dominance in the video content/streaming department. YouTube currently has over 1 billion monthly users who watch more than 6 billion hours of video content each month. But Amazon has already been chipping away at their huge market share as they compete for consumers who are known as cord cutters and those who have never subscribed to cable. Their streaming service has been around for some time, providing movies and television shows through their website, but they have faced stiff competition from on-demand TV giant, Netflix.

Amazon will also target another area of streaming via its new product, that of video games, for which YouTube has been making forays. Currently, YouTubers can get on-demand access to uploaded video games; live functions are being added to this service to allow viewers to get a real-time experience. On the other hand, Amazon will be ramping up video game broadcasting with live chat among users with Twitch, a live-streaming service it acquired in 2014. Twitch will also allow broadcasters to upload previous broadcasts to their channels, a move which will mirror YouTube’s current offering in that department.

What this means for Consumers

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Amazon’s step into the video viewing arena will provide consumers with new options for entertainment. Already, Prime subscribers, which number in the tens of millions, get video streaming services in their subscription packages. However, all users of Amazon, including non-Prime members, will have yet another option at their fingertips, so far as viewing live and recorded content without paying an upfront fee is concerned. This represents exciting days ahead, especially in light of the fact that some video streaming services have been increasing subscription costs.

So, how will Amazon really benefit? The online retail platform is set to see increased revenues from advertisements posted on videos, as well as from an expected increase in Prime subscribers. YouTube currently generates billions of dollars in advertisement revenue yearly for parent company, Google, so it’s not that hard to see how Amazon could also benefit from video content.

To get a true picture of how this could impact Amazon’s fortunes, let’s look at a few facts and figures:

  • Total revenue for Amazon Inc. stood at $107 billion for 2015, making it the leading online retailer in the U.S.
  • Amazon.com has over 304 million active customer acounts globally; 171.8 million unique visitors use the site monthly.
  • 10.7% of the entire American population has an Amazon Prime account.
  • Prime subscribers spend an average of $500 more annually compared to non-subscribers.
  • Amazon is ranked as one of the most valuable companies globally.

While it is left to be seen how Amazon.com’s step into the video upload realm will affect YouTube, the future seems rife with possibilities. With YouTube also making plans for the future, consumers have their work cut out trying to soak up all the visual content that will further flood the internet.

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The Newest Online Freelancing Platform is now on LinkedIn and it’s Awesome

LinkedIn recently launched a new feature that could make a huge difference in the ‘freelancer-for-hire’ market. It’s called ProFinder and is designed to bring together clients who are on the hunt for high-quality products and services with qualified professionals who can provide them.

Already an ideal online portal to network with like-minded individuals and sell products and services, the new move is designed to make the process even easier and more profitable for all parties involved. It’s added incentive for freelancers to create killer LinkedIn profiles and, for those who are not on the platform, to join right away.

Also, ProFinder could become a major source of revenue for LinkedIn as more people are turning to work-from-home opportunities and freelancing their skills online every day.

What is LinkedIn ProFinder?

LinkedIn describes ProFinder as the easiest way to find top professionals in their fields. Whether you’re looking for a qualified professional who is building their portfolio, or a highly recommended consultant, you can browse and hire from among millions of qualified experts who are part of the LinkedIn community. All professionals in their respective fields are evaluated and vetted by the ProFinder concierge team to ensure that they are among the best in the world and that clients get their money’s worth.

How does ProFinder Work?

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Designed in a similar manner to freelancer-for-hire giants, UpWork and Fiverr, ProFinder allows prospective clients to post jobs and projects that they would like to get done. By answering a few questions during the job submission process, ProFinder is then able to introduce clients to freelancing experts in related fields from its curated list based on the keywords, categories and search terms entered.

Using LinkedIn’s wealth of user data, ProFinder can also filter your search results for the right professionals based on the client’s connections on Twitter, recommendations from similar users, nearest locations, and a host of other variables.

Freelancers are able to send proposals for the job or ongoing project, noting what they can do, their terms of work and price quotes. Before hiring, you can view the profiles of the professionals and then pick the most suitable candidate for the job.

Services that are currently available on ProFinder are similar to many categories found on some of the top freelancing websites around. They include:

  • Writing and Editing
  • Web/Graphic Design
  • Home Improvement
  • Software Development
  • Legal services
  • IT help
  • Marketing
  • Business Coaching and Consultancy
  • Insurance

Is ProFinder Free?

Both customers and sellers are free to use ProFinder since its launch, with a maximum of five proposals allowed per job offer. However, it is possible that LinkedIn could start taking a percentage from dollar amounts agreed between parties, similarly to popular freelancing websites. If that happens, LinkedIn could generate a great deal of revenue along the way and raise its stakes as one of the top social media platforms.

Top Benefits of using ProFinder

For people seeking to find products and services, LinkedIn’s ProFinder could offer a high-caliber value proposition. That’s because of how the LinkedIn platform is currently set up to display qualified and credible professionals and their levels of experience. Compared to some freelancer-for-hire sites, it would allow hirers to find the ‘best of the best’ so to speak.

On the other hand, for freelance professionals, including those who have not yet made the leap, ProFinder could make it easier to land clients. You can get warm leads sent to your inbox daily, which provides more options for success.

LinkedIn Facts

Not on LinkedIn as yet? Here are few reasons why you should be on the world’s largest professional network:

  1. LinkedIn has over 400 million members in over 200 countries.
  2. Listing your skills on your profile makes you 13 times more likely to receive views from potential clients.
  3. Total number of page views on LinkedIn reached 45 billion in Q1 of 2016.
  4. CEOs on LinkedIn have an average of 930 connections.
  5. 44% of all LinkedIn users earn more than $75,000 per year.
  6. Before ProFinder, there was an average of approximately 3 million active job listings.

As you can see, there are more than enough reasons for freelancers to jump on ProFinder. You never know what opportunity might be awaiting you.

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Facebook-Like Brand Profiles on Instagram Are One Step Closer to Reality

Following reports earlier in the year of upcoming changes that would revolutionize brand advertising and customer engagement, Instagram has commenced testing of new profiles for businesses.

The test profiles, snapshots of which recently appeared online, have so far revealed a number of noticeable features that are not only similar to Facebook brand pages but are designed to make communication easier, as well as enabling better brand identity and categorization. Among the most prominent features of the new profile layout for brands includes a contact button, a new option to categorize your business, and a linkable location.

Based on the sneak-peek images that have been displayed on websites such as Later.com, the addition of these features could help brands promote themselves even better. For one, the Contact button eliminates the need for businesses to use their email addresses in their bio info, which is a recipe for spam as many have found out. Genuine fans who need to contact the company or individual can simply tap on ‘Contact’ and send their messages. Furthermore, it is expected that Facebook’s Messenger could play a bigger part in how people contact Instagram business accounts as the brand profiles feature is fine-tuned in the future.

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The addition of a location tag is also a neat new feature that most brands will probably like. As is currently the case, business accounts on Instagram have to provide directions within the bio section, which only provides a mere 150 characters.

The linkable location feature allows fans to view a map with a drop pin that shows exactly where the business can be found.

For the page category feature, which is found directly under the business name, it is significant in that it helps with how people search for content on the platform, as well as assists Instagram with organizing its millions of accounts. For example, it will now be easier for someone searching for a sushi restaurant to actually find one when they type in those search terms in Instagram, since those businesses can now categorize themselves as such.

With reports earlier in the year indicating a decline in engagement for Instagram accounts since it opened up to advertising, the new Facebook-like brand profiles could help the photo-sharing social media app regain its footing in that department. Nonetheless, Instagram is poised to continue being a dominant force in the world of social media. Currently, the platform boasts 400 million active monthly users, has seen over 40 billion photos shared to date and is currently seeing 80 million being shared every day. Additionally, it also remains one of the most engaging social media apps with more than 3.5 billion likes daily.

Currently, the platform boasts 400 million active monthly users, has seen over 40 billion photos shared to date and is currently seeing 80 million being shared every day. Additionally, it also remains one of the most engaging social media apps with more than 3.5 billion likes daily.

If you currently have a business page on Instagram, exciting days could be ahead for you. The new brand profiles are expected to roll out fully to the public during the upcoming summer.

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Facebook on Android Gets a ‘Live’ Makeover

Facebook just released a new update for owners of Android devices, which seems set to change the way how people use Facebook forever. The app has been fitted with a new Facebook Live button, which is positioned at the center of the Facebook mobile interface between the friend requests and notifications features.

For those who might be in the dark for some reason, Live is Facebook’s video streaming app. It was initially rolled out to brands and celebrities, who would use it to post live video updates to their fans. Over time, the feature has been rolled out to the entire Facebook community and now does much more if you have received the latest Facebook Android updates.

What’s new to Facebook Live?

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The unique positioning of the Live button, which has somewhat moved the Messenger icon out of place, is seen as a strategic move by Facebook. With live streaming becoming a more popular form of posting for many people, it could entice more people to post live videos, more often, than traditionally typing out their statuses and/or posting images. It will also prompt users to consume even more video content, even as more is created.

Now, when you tap on the Live button, it not only allows you to start your own video stream, it also opens up to a library of endless videos that you can scroll through, watch and interact with. The visual attributes of the feature have also been updated to provide users with a unique experience. You will notice that the search bar and the menu at the top automatically become dark to provide a more pleasing, cinematic experience as you watch videos.

Other Cool Features

Facebook Live’s new button also comes with some cool features that are intended to make using it more interactive and immersive. For instance, its content list combines videos that are or have been trending in the last 24 hours, with those it thinks you might be interested in based on your Facebook user preferences. The auto-play feature, which has become a part of the Facebook environment, has been maintained in Live; they automatically stop playing once you scroll past them.

Additionally, you have the option to watch and interact with live streams or watch pre-recorded videos. With live streams, you are able to leave comments and reactions while watching the comments of other users pass by. You can do the same thing on recorded videos but it is unlikely that you will see comments flying by.

What this new Feature Means

Whether you’re a brand or personal user, the way you use Facebook Live will quite likely change if you have an Android that receives the update. To begin with, you will be more inclined to post video updates to your fans and friends. With videos proving to generate more engagement, this could help boost your level of interaction with the Facebook community and possibly grow your friend/follower list. For businesses, this could even lead to a boost in revenue.

In fact, Facebook has included several metrics for brands that use Live on their business pages; these include a Peak Concurrent Viewers and Viewers During Live Broadcast metric. With these metrics, you will be able to tell how many people were watching your live video stream, the highest number of viewers at a particular time and the average viewing time of your fans.

Facebook Video Fast Facts

  • Video consumption on Facebook spiked to over 8 billion views per day at the end of 2015.
  • Viewers spend three times the amount of time watching live videos compared to those that have been pre-recorded.
  • Facebook’s Mark Zuckerberg has come on record to say that most of the content on Facebook will be video by 2019 – 2020.
  • Videos posted per Facebook user increased by 75% in 2015.
  • When it comes on to audience, videos have a greater organic reach of 135% over photo posts.

The new Facebook Live button is hard to miss based on its placing. Once you receive the update, it’s likely that your experience on the platform will never be the same.

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Ads That Can’t Be Skipped? YouTube Launches Bumper Ads

With more people using their mobile devices to view content, Google has been working on new advertising solutions to help advertisers reach more people through their ads. Their latest effort was unveiled recently in the form of Bumper ads, which are six-second videos that can’t be skipped.

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You heard right; you won’t be able to skip them, but they are so short, it probably won’t matter. The short video format is in keeping with the viewing preferences, habits and behaviors of users, with various studies indicating that shorter videos receive more views and engagement. Sold through the AdWords platform, Bumper ads will feature prominently on YouTube videos, especially for smartphone users, with the aim being to drive incremental reach and higher frequency. Advertisers can start utilizing Bumper ads in their advertising campaigns as of May 1st by purchasing them through AdWords auction on a cost per thousand (CPM) basis.

Why Bumper Ads?

Designed to be quick and fun, Bumper ads are geared towards 18 – 49 year olds, half of whom are more likely to watch videos on their mobile devices, according to research. They are also considered more ideal for both advertisers and viewers. YouTube users who encounter ads from time to time often complain about annoying ads, some of which may last longer than a minute.

Although they can’t be skipped, the fact that they last only six seconds means people will be more likely to view them before losing interest. The shortened ad size is also considered perfect for serial advertising. This means, marketers can cut up longer videos to create a series, which may lead to increased interest in the message that is being promoted through the ads.

According to an AdWords blog post released by Google, Bumper ads are the little haikus of standard video ads. They aim to keep up with the short attention spans of viewers while creating interest in brand offerings and potentially driving traffic. YouTube currently sees over 4 billion video views per day, with mobile views contributing to an average of 1 billion across all markets.

What This Means for Advertisers

Bumper ads represent a unique opportunity for advertisers to do more with their advertising dollar, in addition to being more creative with ads. The move follows similar measures by other social media platforms in recent times. A few weeks earlier, Facebook announced an optimized mobile advertising platform that allowed marketers to create short-form videos that do better than TV ads.

Initial response has been vastly positive, with early numbers showing that Bumper ads work even better when combined with TrueView or Google Preferred campaigns. Additionally, Bumper ads make it possible for advertisers to diversify their advertising budgets when developing ad campaigns, since six-second videos will probably cost less than longer productions.

A few YouTube Advertising Statistics to consider:

  • Net ad revenue for YouTube globally is $4.28 billion.
  • Market statistics show that YouTube viewers are 10 times more likely to visit or subscribe to a brand channel after being exposed to a TrueView ad.
  • The same statistics suggest that viewers were 23 times more likely to visit or subscribe after completing a TrueView ad.
  • YouTube on mobile reaches more viewers in the 18 – 49 year old category than any cable network in the U.S.
  • The top 100 global brands have run TrueView ads in the past year.

YouTube advertising has been growing in leaps and bounds over the past few years. The new Bumper ad format seems likely to make advertising to your target market even more fruitful.

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Find the Right People to Follow with Twitter’s New Connect Tab

If you’ve ever struggled to find suitable people to follow on Twitter, you’re probably going to love the latest update from the social media giant. The new feature being rolled out to users around the world is a ‘Connect’ tab, which will recommend accounts that the service thinks will be most relevant to you.

Users who have already received the update can start checking it out by tapping on the blue person icon found at the top left of the app, once the update has been received. According to a May 3 release on the Twitter blog, Connect is designed to give you the best possible profile recommendations to follow, based on your own interests, people you follow, popular accounts near to you and current events.

But, the feature will not only make suggestions, it will also tell you the reason why it is recommending an account to follow. Additionally, you will also have the option to sync your address book automatically using Connect, and you will also be sent a notification when any of your friends join Twitter, prompting you to welcome them to the network.

Although classified as a new feature, Connect will seem familiar to users who have been with Twitter for a long time. It was available in a different form, years ago, as the @Connect notifications tab on Twitter.com. Still, the new tab has been totally revamped and the development team promises to keep refining it to ensure users get the most relevant suggestions for them to follow.

Using the Connect feature is simple. If you don’t have it as yet, you will need to update the app, after which you will see the blue person icon show up.

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Tap on the icon to get started and you will be taken to another screen with a list of accounts that it believes you might want to follow

This update is Twitter’s latest attempt to remain relevant in the social media market. With over 300 million monthly users, the once second-most popular social media platform has seen little growth compared to Facebook’s continued dominance and a rise in popularity for Instagram and Snapchat. Still, the micro-blogging app remains a highly vibrant platform, allowing users to take advantage of its speed while keeping up with friends and family, current events and top brands.

Twitter’s Connect tab could help users find more relevant accounts that they actually want to follow, which could in turn boost interaction between users. Total number of monthly users has remained largely static between 300 and 310 million over the past year, despite Twitter having over 1.3 billion registered users. Connect could also impact the following stats:

  • Twitter users average 208 followers.
  • Approximately 391 million Twitter accounts have no followers.
  • 43% of Twitter users that have ever tweeted have not done so within the past year.
  • An average of 500 million people visit Twitter each month but do not log in.

Need to improve your follower count but not sure who to follow? Maybe you should check out the new Connect tab. It is now available for both iOS and Android users.

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